The SWAP Signal : Founder's Broadcast- Q4 2025
- Heather Bemis
- Nov 13
- 2 min read
Updated: Nov 13
The SWAP Signal: Founder's Broadcast is my quarterly broadcast.📣
A behind-the-scenes look at where we’re headed next with SWAP Integration and SWAP PM. I’ll share facilitation and management insights, roadmap sneak peeks, lessons learned, and the thought process behind the features we’re building to make design-phase planning clearer, faster, and a little more human.
Thanks for tuning in and being part of what’s next.
What I'm Learning About Building
Something New...
When you launch something you’ve spent years building, you think that moment will feel like the peak. The finish line. The “I made it.”
But here’s what founders usually don’t talk about enough. It’s actually the starting point.
What comes after is less about celebration and more about calibration. The launch is the loud part; what follows is the steady work of shaping, refining, and making it truly your own
This is the stretch between launch and lasting, where direction matters more than pace.
Over the past few weeks, I’ve had to make some hard decisions. Tightening focus. Reducing noise. Letting go of things that once felt essential so the core could become stronger. Each one has been a reminder that running lean doesn’t mean doing less. It means doing what matters most, with full attention and intent.
Sometimes the hardest part of building isn’t the code or the roadmap. It’s keeping focus when everything around you is shifting. I’ve learned that growth isn’t always about doing more. Sometimes it’s about doing the same things, but with sharper intent, better rhythm, and clearer purpose.
Right now, my focus is on:
Strengthening what already exists and refining the experience from the inside out
Making every feature feel simpler, faster, and more intuitive for real project teams
Preparing the groundwork for what’s next, including AI that helps teams see clearer and plan smarter
AI has become part of how I think about the future of project management, not as a buzzword but as a way to make complexity feel lighter. The goal isn’t to replace human insight but to amplify it.
Building something new isn’t one big moment. It’s a series of quiet choices, hard calls, and small wins that reveal what really endures.
I’m still writing this story, and I’m grateful that you’re a part of it.
xo Heather
Heather Bemis is the Founder & CEO of SWAP Integration and the creator of SWAP PM, a cloud-based platform that brings structure and clarity to project planning in the AEC industry. A licensed architect with 17+ years of experience, she’s passionate about lean processes, team alignment, and building tools that make collaboration easier and more effective.
📨heather@swappm.com
📨hbemis@swapintegration.com
👀Peeking Around the Corner 👀
SWAP PM: The final stretch of the year is about momentum. We are refining what we’ve built and setting the tone for what’s next. We’re closing out strong with a full UX/UI overhaul to make SWAP PM smoother to navigate, easier to click through, and more intuitive to use, all styled with your workflow in mind.
Looking ahead to 2026, it’s all about speed and integrations -- faster performance, seamless connectivity, and the ability to bring your favorite tools right into SWAP. Because the best workflows aren’t built from scratch. They’re built together.
More soon...
